VMV Hypoallergenics prides itself in being the safest, most PROVEN effective care on the planet. Using validate hypoallergenic products, VMV has created skin care products to suit each skin care need while focusing on skin sensitivity. VMV is the first & only skin care brand to rate its hypoallergenicity with a tried and true system approved by several dermatological journals with over 75 published studies in medical journals & conventions. While most new skin care lines have focused on "natural" & "organic" products, VMV Hypoallergenics has maintained its focus on safety with the most stringent standards of clinical efficacy.